Bill Mabee had an amazing career. A true guru in the marketing and branding space, he provided his expertise for three decades to one of the top 20 banking institutions in the United States.

His vision, conviction, negotiation skills, and business courage led to a major stadium rights deal with one of the storied franchises in the National Football League.

Here are some key moments from this episode:

• the importance of having a unique perspective
• the importance of precise decision-making
• the importance of having a clear vision in business
• the exploration of the courage, conviction, and commitment necessary to pursue opportunities
• the prioritization of family commitments and personal goals
• and, finding purpose and fulfillment outside of your career 

Bill’s take on leadership and driving culture are just a few of the nuggets of wisdom that you need to hear. His work in the not-for-profit world gave him additional perspective in leading the charge for an organization that was acquiring other financial institutions.

Was it an easy task to assimilate leaders and staff and most importantly, align their culture around a theme of understanding what’s important? Not a chance!

Find out how he did it, from the words of a proven leader who helped drive success year after year throughout his career.